Inside Machines explainer
Shows how your product works, inside and out. Best for products people need to understand.
Pilot: three reels from $1,000
Cole Seifert. AI content that performs.
I make three AI reels for your team, from $1,000. Beat your last 10 posts, or the next round is free.
- $500k+ in revenue generated for brands
- 2M+ views in 3 weeks
- 963K views on a single video
- 24.5K TikTok followers
Brands I've promoted
- +96 more brands
Real reels, real numbers
Tap any reel to play it with sound. Inside Machines reels are made with AI and posted on Instagram. Client UGC is filmed.
Two styles. Pick the one that fits.
Concept demo, made to show the style. Not client work.
Ultra-realistic product demo
Your product, shot like a premium ad, with no shoot. Best for launches, hero shots and ad tests.
From $250 per video
Not sure? Explainer if people need to understand it. Demo if they need to see it.
Work with me
Start with a three-reel pilot
Three reels made for your own social team, delivered as finished files, ready to post.
From $1,000
- 3 vertical reels
- Hooks and scripts you approve first
- The guarantee below
Beat your average, or remakes are free
If my reels don't beat the average views of your last 10 posts within 14 days of posting, the next round of remakes is free.
- Your last 10 posts averaged 4,000 views.
- My 3 reels average 3,100 views at day 14.
- That's under 4,000, so you get 3 new reels free.
The terms
- The baseline is your last 10 posts on the same account, before the reels go up.
- The 14 days start on the day each reel is posted.
- The reels are posted as delivered.
- Free remakes means a new round of 3 reels.
- It does not promise sales or virality.
- This guarantee is the pilot's written performance commitment. Outside it, results are not guaranteed.
The numbers, with context
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$500k+ in revenue generated for brands
From my brand and TikTok Shop content over the last 18 months.
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2M+ views in 3 weeks
On Inside Machines, my AI explainer account on Instagram. It reached 2,046,238 views across its first 21 days.
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963K views on a single video
The moka pot reel on Instagram.
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24.5K TikTok followers
On @colepseifert, where I review products and sell them through TikTok Shop.
Inside Machines
My AI explainer account on Instagram, started in October 2026.
- 2M+ views in its first 3 weeks
- top video 963K views
108 brands promoted
Most are TikTok Shop promotions. Uplift Desk and Linens & Hutch hired me directly.
Logitech, Listerine, CeraVe, Versace, Dolce & Gabbana, Nautica, GNC, Optimum Nutrition, Bucked Up, Goli, Harry's, Dr. Squatch, The Ordinary, Salt & Stone, Wyze, Loop Earplugs, Ridge, JLab, Aula, Fanttik, Azzaro, MuscleTech, Uplift Desk, Linens & Hutch, and 84 more.
How a pilot runs
Five steps from brief to finished files, and what you do at each one.
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Day 1
Brief
I log your last 10 posts as the baseline.
You send the product link and your handle.
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Day 2 to 3
Hooks and scripts
I write hooks and scripts.
You approve or mark them up.
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Day 4 to 8
Make
I make the reels.
You answer any questions.
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Day 9 to 10
Review
I send drafts.
You give one round of notes.
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Day 11 to 12
Delivery
I deliver finished files.
You post them as delivered.
Hi, I'm Cole
I'm an AI-native software engineer and creator in San Francisco. I make content on TikTok (@colepseifert) and Instagram (@inside.machines), and teach Claude on @learningwithcole. You work with me directly.
Questions brand managers ask
How fast is turnaround?
A pilot takes about 12 days from brief to finished files. A single product demo takes about 5 days.
Where can we use the reels?
On your brand's own social media pages, as organic posts. Paid ads, Spark Ads, whitelisting or any other use need a separate license and fee, agreed in writing.
How many revisions do we get?
One round of changes on the drafts. A new concept or a different product counts as a new reel.
What do you need from us?
A product link, your account handle, your brand guide and any claims you've approved. For some demos I'll ask for the product itself.
How is the guarantee measured?
With views from your account's own insights. The baseline is the average of your last 10 posts on that account before the reels.
Each reel is counted 14 days after it goes live, and the three are averaged. You send me the screenshots.
Can we run them as Spark Ads or partnership ads?
Yes, with a separate license. Paid ads, Spark Ads, Meta partnership ads and whitelisting each need a license and fee we agree in writing before they run.
Do we get raw or project files?
You get finished vertical MP4s, plus a version without captions or music. I keep ownership of the footage, scripts and project files unless we agree otherwise in writing, and I may show delivered work in my portfolio unless we agree otherwise.
Is it AI, and should we label it?
Yes, it's made with AI, so post it with TikTok's or Meta's AI label on. I never use a real person's face or voice without their consent.
Do you work with our competitors?
I might. Exclusivity isn't included by default. If you need it, I'll quote category exclusivity for a set period.
How does payment work?
I invoice through Stripe, and each invoice is payable on the terms it states. Finished files are released once it's paid.
Tell me what you want to make
Send the product and the goal. I read every message myself.